SHAKE SHACK
A content studio and creator community. We build audiences on the algorithm, not on ad spend. 1.4M+ organic views, none of it paid for — now we do it for other people's products.
0K+
average views per video.
0.0%
engagement rate — 2× industry avg.
0.0M+
total views across our content this year.
0K+
shares — audiences spreading our content.
SHAKE SHACK
MR WHITES CHOPHOUSE
LORENZO KUSINI
MEAA
URUMCHI
CAFE EAST PHO
THAI CUP
SMOKE & PEPPER
HUONG VIET
HEI HEI
TOP FIVE INDONESIAN
BALI BALI
OUR EXPERTISE
what you'll get:
the people directing your programme aren't career account managers working from a playbook — they built a 1.4 million-view channel from nothing and learned firsthand what the algorithm actually rewards. that means the judgement behind your campaign was earned by doing the work, not borrowed from a slide deck. you're getting operators, not middle management.
every single video is watched by us before it ever reaches your audience — no auto-posting, no creator left to publish whatever they want, no exceptions. that means your brand never gets blindsided by an off-message joke, a bad take, or a video that just doesn't land, because we caught it before it went live, not after.
most agencies running this model only recruit in the us and canada, which means the accent, the humour, and the cultural references are calibrated for the wrong audience the moment you're selling into the uk. our entire roster is uk-based, so the content actually sounds like it belongs on a uk feed — not like it's been dubbed over for one.
there's no annual contract, because there's no reason for one — you commit to one six-week cycle at a time. that's long enough to actually test the model properly, but not so long you're stuck if it isn't working. if it's landing, you renew for another six weeks. if it's not, you walk away with nothing more owed.